JC.

Cannabis Territory Manager · GTA, Ontario

Justin Caetano.

I’ve worked both sides of the counter, so I sell like a buyer.budtender.store manager.partner.

Nearly three years running a licensed cannabis store. Now 232 retail accounts across the Greater Toronto Area, and 170% growth in total distribution points in my first three months.

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Portrait of Justin Caetano
CurrentlyTerritory ManagerLaniakea Brands
  • Territory planning
  • Distribution growth
  • Budtender education
  • In-store pop-ups
  • OCS wholesale
  • AGCO compliance
  • Salesforce & Odoo
  • Retail relationships

01 · Both sides

I know what happens after the order is placed.

Most reps have only sold into stores. I ran one. That changes how I plan a visit, pitch a SKU and train a budtender.

Jun 2023 – Mar 2026 · Spiritleaf

Behind the counter

  • Ordered product through the OCS wholesale portal and decided what earned shelf space.
  • Hired and trained the budtenders who recommend products.
  • Kept a 100% pass rate on AGCO and corporate audits.
  • Used sales data and KPIs to set stock and staffing levels.
Mar 2026 – Present · Laniakea Brands

In front of it

  • Cover 232 licensed retail accounts across the GTA for Space Race Cannabis.
  • Grew total distribution points 170% in the first three months.
  • Run pop-ups, product education and merchandising in store.
  • Track sell-through in Salesforce and Odoo to plan follow-up.

02 · The numbers

Real territory, real numbers.

170%

Growth in total distribution points, March to June 2026

232

Licensed cannabis retail accounts across the GTA

100%

Pass rate on AGCO and corporate audits as store manager

$65K+

Weekly sales processed at the store where I started

One territory, 232 doors

One dot per account. Illustration only, not real store locations.

Distribution points, first three months

Total distribution points grew 170 percent from March to June 2026, which is 2.7 times the March level. 0× 1.5× 3× Mar 2026 Jun 2026 1.0× 2.7× +170%

Indexed to March = 1.0×. A 170% increase is 2.7 times the starting level.

03 · Experience

From keyholder to territory.

  1. NowMar 2026 – Present

    Territory Manager

    Laniakea Brands · Space Race Cannabis

    Greater Toronto Area · Hired as Brand Ambassador, promoted to Territory Manager

    • Grew total distribution points 170% across the territory in the first three months (March to June 2026).
    • Manage 232 licensed cannabis retail accounts, prioritizing visits by account potential and sales opportunity.
    • Build relationships with owners, buyers, managers and budtenders to expand SKU listings and keep accounts active.
    • Plan and run in-store pop-ups, product education sessions, merchandising and promotions.
    • Track account performance and sell-through in Salesforce and Odoo to find listing gaps and plan follow-up.
    • Gather competitive intelligence on market visits and work with management on territory expansion.
  2. Store leadJun 2023 – Mar 2026

    Retail Store Manager

    Spiritleaf · Brampton, ON

    • Directed daily operations of a high-volume licensed store, including OCS procurement, training, scheduling and payroll (Dayforce).
    • Achieved a 100% pass rate on AGCO and corporate compliance audits.
    • Used sales data and KPIs to set stock and staffing levels and to run performance reviews.
    • Led full-cycle recruitment, from screening and interviews to hiring decisions.
    • Worked with regional leadership and product suppliers to align store execution with brand initiatives.
    • Built a system for filing product QA claims that reduced cycle time.
  3. StartOct 2022 – Jun 2023

    Keyholder / Supervisor

    Spiritleaf · Brampton, ON

    • Handled cash, till balancing and reporting for a store processing over $65K in weekly sales.
    • Ran weekly inventory counts and received weekly OCS shipments.
  4. 2021Graduated

    Bachelor of Arts, Psychology

    University of Guelph

In the field

  • Territory planning
  • Account development
  • SKU listings
  • Pop-ups & activations
  • Budtender education
  • Visual merchandising
  • Competitive analysis

Tools

  • Salesforce
  • Odoo
  • OCS wholesale portal
  • Microsoft Excel
  • Dayforce

Credentials

  • CannSell (Ontario)
  • AGCO compliance
  • G licence + own vehicle
  • B.A. Psychology

04 · Contact

Let’s grow your territory.

I’m looking for Territory Manager, Account Manager and Business Development roles in cannabis and consumer goods. Based in Brampton, Ontario, and open to relocating within Ontario or to British Columbia.

Emailjustin.caetano10@gmail.com
Phone(647) 463-4339
LinkedInlinkedin.com/in/justin-caetano-b92236213
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